Strengthen Leadership
Give athletes opportunities to use their voice, lead with confidence, and positively influence the team.
Help Your Players Grow Into Leaders
Simple, high-impact activities designed to strengthen connection, build confidence, and develop leadership through accountability, ownership, and team standards.
Created by Phebe Trotman, multi-Hall of Fame athlete, 6X National Champion, experienced coach, and author of the Never Quit on a Bad Day® series.
Strengthen Leadership
Give athletes opportunities to use their voice, lead with confidence, and positively influence the team.
Create Accountability
Help players take ownership of their actions, effort, and growth while holding each other to a higher standard.
Build a Stronger Team Culture
Reinforce behaviours, values, and habits that create trust, connection, and consistency across your team.

At this stage, athletes are ready for more.
They are forming identity, stepping into leadership, and learning what it really means to be accountable to themselves and their team.
This is where culture becomes the difference.
Activities include: Undercover Uplifter, Code of Champions, Road to Greatness, Steady & Strong, and more.
The Champion’s Culture Playbook U14–U18 gives you the tools to guide deeper conversations, reinforce team standards, and help players grow into confident leaders who elevate those around them.
No experience needed. No extra prep required.

I love how simple, yet effective these team building activities are. Easy to incorporate into my practice plans for coaching youth soccer.
Tanya H.

Thankful to learn something new.
Tony P.

Getting the best out of our athletes is complex and requires more than on‑field skills and tactics. The Champion’s Culture Playbook offers clear and practical activities to help young athletes think differently, build confidence, increase self‑awareness, and understand accountability. It gave me useful exercises to connect my players and empower them to strengthen their mindset, ultimately giving them the tools to enhance their overall performance.
Sadie M.

Building the best possible environment for athlete development requires intentional tools and skill-building. This playbook gives coaches simple activities to help athletes stay grounded and feel more connected to their teammates, their effort, and every session and game.
Liam C.

I love how simple, yet effective these team building activities are. Easy to incorporate into my practice plans for coaching youth soccer.
Tanya H.

Thankful to learn something new.
Tony P.

Getting the best out of our athletes is complex and requires more than on‑field skills and tactics. The Champion’s Culture Playbook offers clear and practical activities to help young athletes think differently, build confidence, increase self‑awareness, and understand accountability. It gave me useful exercises to connect my players and empower them to strengthen their mindset, ultimately giving them the tools to enhance their overall performance.
Sadie M.

Building the best possible environment for athlete development requires intentional tools and skill-building. This playbook gives coaches simple activities to help athletes stay grounded and feel more connected to their teammates, their effort, and every session and game.
Liam C.
Great to Meet You, I'm Phebe
I’ve been involved in sports from a very young age and have spent the last 25 years coaching and developing players.
I’ve played across multiple levels, from youth to university to professional to masters. I’ve been honoured to be part of six national championship teams and inducted into several sports Hall of Fames, both with my teams and as an individual athlete.
Through all of that, one thing has always stood out to me: The strongest teams are built on culture.
When I talk about a Champion’s Culture, I’m not talking about winning championships, although those are great too.
I’m talking about creating an environment where players feel included, recognized, and valued.
Where they build confidence, support each other, and develop habits that stay with them far beyond the game.
Coaches are given drills.
They’re given systems.
They’re given game plans.
What they’re rarely given is a simple, practical way to build connection, accountability, and leadership within their team.
That’s what this playbook is here to support.
One activity. One moment. One step at a time.

It's almost yours!
Fill in your name, email and click the button below to download The Champion's Culture Playbook.
Frequently Asked Questions
You have questions... and WE have answers!!
How do I access or download The Champion's Culture Playbook?
After your purchase, you will receive an email with a link to access or download The Champion’s Culture Playbook. Simply click the link to download the digital file directly to your device and get started right away.
What age groups and sports are these activities for?
Do I need special materials for these activities?